Candies’s Campaign

4 Nov

Ysamar Garcia

Bog Post #2

http://teenage-feminist.blogspot.com/2010/10/candies-tells-girls-to-be-sexy-virgins.html

The article posted on the Experimentations of a Teenage Feminist blog about the Candie’s foundation and their campaign was incredible. The article talks about how the Candie’s foundation, which sells sexy clothes and shoes for young women, has a campaign for abstinence for teens. How hypocritical is this?

Candie’s have had sex icons such as Britney Spears and Jenny McCarthy pose for their campaigns, showing girls what sexy “looks like”. Meaning they pressure girls to look good and be provocative yet they want them to perform abstinence. It is a contradicting foundation. In class we have spoken about abstinence not being a proper sex education for teens, and I agree! The article goes on to say that in order to educate teenagers about sex and warn them of the consequences you cannot just tell them not to do it. “Scare tactics and attempting to control people through fear will never work and neither will telling someone to “just don’t do it”.” How are they supposed to be sexy and be provocative for men’s eyes and then expected to say no to sex when they have been lured into it? It’s possible, but many young girls will never say no.

Candie’s campaign focuses on pregnancy only, what about STIs and STDs? Reality is that teenagers aren’t going to have sex just because someone told them not to. So when they do have sex, how much are they really protecting themselves?

Their campaign features commercials with Bristol Palin, the daughter of Sarah Palin the ex-governor of Alaska. Bristol is a teenage mother who has help from her wealthy family. In this commercial against abstinence for the Candie’s foundation, it shows how she lives in a nice place, looking well dressed with her child. Then it focuses on what it would be like if she didn’t come from a wealthy family; she has no make-up, is wearing a t-shirt and jeans, in a home with only one toy, and a couch. What is this saying? Are they saying its okay for a teen to have sex if they’re wealthy? Why is she the only one in this room? Where is the father of the child?

Another commercial shows two teenagers, a boy and a girl, in the backseat of a car. They are about to engage in sexual acts when Jenny McCarthy comes in the car and asks them what they’re doing. The teenagers explain that it will all be okay. Jenny McCarthy then gives a crying baby to the young girl, when the boy sees this he exits the car quickly. Is that what they want girls to know? That if they engage in sex they will get pregnant and be left alone?

If you are not going to properly educate teens about sex then why sell them clothes that can enhance hormones and possibly lead to sex? The Candie’s foundation has no shame in their campaign. And although, to some extent, their message may have some truth in it, they are coming about it the WRONG way. If they want to prevent teenage pregnancy they need to explain ALL the risks involved in sex and they need to gear their message to both sexes. Young girls don’t get pregnant without boys. If you’re not going to do it the right way Candie’s, don’t do it at all.

 

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2 Responses to “Candies’s Campaign”

  1. darian12 November 11, 2010 at 5:54 pm #

    I think sex education is horrible, for this day and age it should be informative and teenagers should know everything. Schools are afraid that if they tell the students too much information that the school is encouraging in premarital sex when in fact these kids have no idea. Just as the article states that scare tactics need to stop being used and I completely agree. Personally my sex education classes made us complete a diagram of the penis and vagina and we learned about some STDs. That is not enough, teenagers are curious and they are going to do what they want regardless. So instead of scaring them and having these weird abstinence commercials society should help educating teenagers. If birth control methods were more available to teenagers it would significantly reduce teen pregnancy. But instead sex is still hush hush and teenagers usually do not know what to do until it is too late and someone is pregnant or has an STD. School systems and society need to work together to educated these teenagers so they don’t find out the hard way.

  2. itzjessicax3 November 15, 2010 at 12:45 am #

    I agree that “If they want to prevent teenage pregnancy they need to explain ALL the risks involved in sex and they need to gear their message to both sexes”. I feel that companies like Candies are thinking from one side perspective meaning that they only promote to those that they want their products to be sold to not. I feel sex education is important. Abstinence and prevention is key but that ship has sailed. People do not fear the consequences of teen pregnancy. That’s why is on a upscale rise. We need to put more fear into the younger generation to scare them start about teen pregnancy and sex

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