Blog Post #5 by Monica K. Garber: “Okay, beer companies, enough is enough!”

1 Dec

Monica K. Garber
Professor Lauren Petrino
Introduction to Women’s Studies
Blog Post #5

I chose to the write about the article titled “Okay, beer companies, enough is enough!” by Danielle Burch on the Experimentations of a Teenage Feminist blog. It is criticizing an advertisement by Coopers Beer Company. The lower corner of the ad says: “Only 29% alcohol.” In the bulk of the ad we see a photo-shopped woman. Her head looks like a beautiful blonde Hollywood actress and the rest of her body is of a very large overweight woman. Danielle Burch feels that this ad can also be read as: “when the women in your life aren’t attractive enough, just take a swig of Coopers Beer and you’ll be seeing [insert Hollywood actress here] in no time!” I couldn’t agree more with her. Women are criticized for everything that they do on a daily basis, including which type of alcohol they consume. Beer is known to make make you grow a beer belly, hence the large girl in the ad. It is so disgusting and stereotypical, as well as degrading to women. We shouldn’t be made to feel weird drinking or eating anything.

In one of our past readings titled “Fat is a Feminist Issue” by Susie Orbach, she discusses women’s body image and says that “We know that every woman wants to be thin. Our images of womanhood are almost synonymous with thinness…fat is a social disease, and fat is a feminist issue.” Fat is in fact a social disease. Women are criticized everywhere we turn our heads. They are made fun of on television and in magazines. The best example I’ve seen fat being a social disease thus far is Kyle on the Real Housewives of Beverly Hills on Bravo saying that she is size 4/6, which in Beverly Hills is considered to be obese. It’s very sad that beautiful women such as herself think that being a size 4 is too large. I think it’s healthy and looks perfect. Weight has always been an issue for women, I wonder if it will ever leave our social norm? It’s not normal for women to be criticized in beer ads. It really needs to stop.


One Response to “Blog Post #5 by Monica K. Garber: “Okay, beer companies, enough is enough!””

  1. ysamarg December 1, 2010 at 11:28 pm #

    This is incredible. It seems like making fun of women, or obesity in general has become a habit nowadays and people just don’t get it.
    Not everyone is going to starve themselves just to fit into size 00 pants. People need to realize that beauty has no specifics. The biggest person can also be the most beautiful.
    Take Mo’Nique and America Ferrera, two beautiful actresses who aren’t twigs.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: